meet Sarah & Pie
This family doesn’t rush. They slow things down on purpose. They choose rhythm over speed, rituals over noise, and presence over productivity.
Songs every evening. Walks every Sunday. Gratitude spoken out loud.
As the first Dada Soul Family, they live beyond convention — with Pie anchoring home life and Sarah turning everyday chaos into lasting memories. They believe moments don’t just happen.
They are made.
Doing their Dada
Pie chose to stay home to build a base — creating structure, rhythm, and space for everyone to flourish. He calls himself the family’s happiness supplier. When outside, he designs gardens into hidden gems, knows every bird, plant, and mushroom, and feels most alive in nature.
Rituals anchor their days:every Wednesday, roasted chicken for lunch — together; an evening song sung every night since Anna’s birth; gratitude spoken out loud for the smallest things.
Sarah is a successful family photographer, creating from intuition and flow, capturing real life as it unfolds. Together, they re-imagine everything — never asking how it’s usually done, but what it should feel like.
Sport, movement, nature, family and friends — all intertwined.
This is them, doing their Dada.
“I’m chaotic, honestly. I just need to make things. With my hands. Not because it has to become something, or because it has to sell — but because that’s how I move through life.
I really believe moments don’t just happen. You can make them yourself. All the time.”
Work - Life
They believe work–life balance isn’t about perfection, but about awareness. The kids are picked up early. Dinner is shared together. Evenings, however, often belong to work — by choice, not by pressure. Weekends are usually protected.
Running a family of five is intense. Pie keeps the whole machine running — literally — with structure, routines, and a lot of kilometers on his legs. Sport is non-negotiable; it’s what keeps everything moving.
Sarah recharges differently. Not with small talk, but with friends, deep conversations, or a good party. Connection fuels her creativity, just as structure sustains the family.
It works. Not because it’s balanced on paper — but because it’s honest.
Challenges & Honest Talk
Doing things your own way sounds romantic — until you actually commit to it. Keeping that path isn’t always easy.
For Sarah, freedom is essential. Flow, creation, spontaneity. With three kids and a big family, that freedom doesn’t come naturally anymore. She misses the years of being impulsive — backpacking, leaving without a plan. In business too, choices are deliberate. memorii grows slowly, consciously. She wants to prove that it is possible to build a successful company while staying deeply personal. That scalability doesn’t have to cancel out care.
It was also Sarah who pushed Pie to dare — to quit his job, to trust the unknown, and to fully step into life at home. Not an easy decision, but a defining one.
Raising kids brings its own challenges — not the easy kind. They don’t believe in shaping their children into something, but in coaching them as they grow. With time, values become clearer, stronger, non-negotiable.
For Pie, everything is connected. The family, memorii, shared projects. Sport, nature, and good parties are how he recharges. Along the way, he’s also learned something else — to talk about fear, instead of carrying it alone.
It’s not simple.
But it’s honest. And it’s theirs.
founders of memorii
memorii was born from a simple realization: memories deserve more than a screen.
Sarah and Pie didn’t want their children to scroll through phones to revisit their childhood. They wanted memories you could hold, place on a shelf, stumble upon by accident.
With memorii, favorite moments are carefully selected, edited, and turned into tangible objects — delivered as collector’s items meant to live in your home, not in your cloud. Because reliving memories shouldn’t start with unlocking a screen, but with opening a box.
Dreams
Their dreams are quiet, but clear. Being happy with simple things. Slowing down without standing still.
They want more adventures with their kids — always outdoors, always a little more epic. Not more luxury, but more effort. More distance to walk. More remote places. Higher up in the mountains. One day, maybe a full year there — the five of them, living simply, close to nature.
They love it when the kids are part of what they build. Stamping envelopes, helping out, seeing how ideas become real. Work and family don’t live in separate worlds here.
In the end, they hope to share what they’ve found — family happiness, the values behind memorii, and their deep love for walking and being outside — with more people. Not as a formula. Just as an invitation.
Mantra
For Pie, it’s direct and grounding: Be here. Now.
A reminder to stay present — with his family, in nature, in the moment as it is.
Sarah’s mantra is just as clear, but softer in tone: fight hate with love.
Not as a slogan, but as a daily choice — in how she creates, connects, and lives.
Two sentences. Two directions.
Together, they say everything.
