We didn’t start a brand.We followed our dada.
La Dada was founded in 2023 by Brigitte.
Not because the world needed more clothes —
but because she felt a pull she could no longer ignore.
After years of building for others,
it was time to build on her own terms.
before la dada
What started as a pause became a new beginning.
For more than 15 years, Brigitte worked for a big global denim brand.
Building collections. Shaping stories. Moving fast.
Then life shifted.
For two years, she stepped away from fashion.
She focused on her three small children.
She organised workshops and retreats for children and mothers.
Less stuff.
More experience.
More connection.
She believed she wanted something completely different.
But creation has a way of coming back.
Why “Dada”?
DADA comes from many places.
From Dadaism — the art movement.
Rebellion. Freedom. Questioning rules.
From the first word many children say:
Dada.
Playful. Instinctive. Pure.
And from the French expression “mon dada” —
your passion.
The thing that lights you up.
La Dada is about helping women find their dada.
To listen to their inner voice.
To trust it.
To do more of what makes them feel alive.
Built as a team
Brigitte is the creative director.
She does everything — storytelling, sales, packing orders, customer care.
But she is not alone.
Her husband draws all the artworks.
He is her sparring partner.
Her devil’s advocate.
The one who sharpens every idea.
Together they have three children.
Together they navigate the chaos of family life.
From the very beginning they knew:
if we work so well in life,
why wouldn’t we build something together?
La Dada came naturally.
From idea to execution, it flowed.
They understand each other without many words.
And yes — sometimes they clash.
The friction keeps the energy alive.
We believe your story deserves expression too
This is not just our story.
La Dada is an invitation.
To create your own rhythm.
To trust your instinct.
To make space for what truly matters.
To do your dada.